We are currently living in a technological era, a term referring to the swift changes brought about by digital computing. Whilst the first change from mechanical/analogue technology to digital technology was first witnessed as early as the 1950’s, this revolution really began to boom during the latter half of the 20th century.
With such advancements, society has indeed witnessed stark changes. What used to involve going to the local shopping centre or Retail Park to do your shop, now involves just a click of a finger. This evolvement into the cyber world has offered up fresh opportunities for both buyers and sellers. The likes of websites such as OnBuy has opened up platforms for the world of commerce, making buying and selling far more productive and efficient than we have ever seen before. Such sites have a far more friendly navigation system, providing methods that make searching for your desired product much easier than what we will face offline. The use of a search engine enables users to type in a specific requirement in relation to a product, such as: ‘category’, ‘brand’ or ‘popular items’. Such features online assist users to their desired product in the quickest means possible, whilst in the comfort of their home, work, internet cafe and so on.
The marketplace is a very successful business model, which has not only enhanced global commerce, but has made the act of shopping a whole lot easier for everybody, most importantly the ill and disabled. It has enabled us to have things delivered to our house at the click of a button. Indeed, the cyber world can be accessed from anywhere that has internet, meaning we can make a purchase 24 hours a day, 7 days a week. This is a concept far away from the offline world, where we are restricted to certain time frames. Available access to different technological devices, such as: mobile phones, laptops, ipads etc. has rendered buying and selling online the easiest it’s ever been and meets the ever-changing needs of the typical modern day consumer.
With American’s spending a whopping $304.91 billion online in 2014 alone and an amount of 100 entrepreneurs making up to $107,000 per month, it is fair to say that the world of e-commerce has had a significant impact on those who wish to buy and sell within society. The difference between OnBuy and other existing online marketplaces is that OnBuy will only outsource products to sell from existing businesses to ensure consistency of good quality products. Online marketplaces are a model that best suits modern day shoppers. E-commerce puts the power in the hands of the consumer and we now look to a future that offers a reinforced product range and a strengthened reputation on both a national and global level.
E-commerce has indeed opened up opportunities that we have not yet seen before and holds a promising future for society. These technological advancements have empowered both businesses and consumers in the act of buying and selling online. Farfetched from the restricted lives we once led, we now head to a future that offers both bright and flexible opportunities. The online marketplace is now well established as a solid and proven platform within our era. If we continue to aid users through consistently meeting their needs, there will be no reason why the marketplace cannot continue to rise and ultimately, dominate the future for commerce.